Millers dramatic presentation Essay Example for Free

Millers dramatic presentation Essay Discuss Arthur Millers dramatic presentation of Mary Warren in The Crucible. Arthur Millers play The Crucible is based on the events in a 17th Century town called Salem, where a young girl by the name of Abigail Williams cries witchcraft when she is almost charged for conjuring spells. Abigail and her friends were caught dancing on night around a fire by their town priest and Abigails uncle Reverend Parris. After that day strange things were believed to have happened, consequently leading to a lot of women being charged of witchcraft. This was quite unfortunate as back in 1692 the penalty of witchcraft was hanging. In Act one, Mary is presented as a naive, scared and a lonely, seventeen year old girl. Whom evidently is bullied by her employer John Proctor and the other girls in the village, especially Abigail, as she is petrified at been called a witch by the other village people. Mary also comes across as being pathetic in the sense that she has no real friends and relies on a liar like Abigail for trust. Miller in his own words, describes Mary Warren as a naive, lonely, subservient seventeen year old girl, who is treated with little respect by Abigail and the other girls. Oh, youre a great one for lookin, arent you Mary Warren? What a grand peeping courage you have! It is possible that the other girls are in fact terrified of her, knowing that she is weak and can easily slip up under pressure, reviling their doings in the forest that night. When she meets John Proctor, a strong willed character who is not afraid to speak his mind, Mary expectedly is very frightened of him as he regularly threatens her and occasionally refers to giving her a whipping! Ill show you a great doin on your arse one of these days. Now get home; my wife is waitin with your work! Mary very quickly jumps to the sound of his voice and as Miller describes in a stage direction, trying to retain a shred of dignity, she goes slowly out. This highlights the control some like Proctor has on someone like Mary. In Act two, the audience learns a great deal about the events happening in Salem through Mary, hence she being made an official of the court. This in a way speaks on its own, how totally out of hand the situation in Salem has become with someone of Mary stature being made an official of the court and the share pace of everything in just eight days. Mary later informs us on the amount accused, No sir. There be thirty-nine now This being thirty-nine women, thirty-nine charges and trials of those being accused of witchcraft, in just eight days from when Abigail fist accused Tituba of witchcraft! Through Mary, the audience is made aware of the influence Abigail has on the court and the Salem community and reveals how Elizabeth was accused with sending her spirit out against Abigail. This was due to Abigail dislike of Elizabeth and desire to get rid of her so she could have John Proctor all to herself. Hence Mary immediately connects herself to the condemning of Abigails accusation and saving of Elizabeths life. I saved her life today! Miller ensures that the audience are aware of the absurdity of the situation in Salem, due to the court appointing a servant girl like Mary as an official. Unlike Proctor, she doesnt speak out of her place and listens and does everything she is told to by such people like Parris or Danforth which could explain why the court were keen to appoint some like her as an official. Although we also notice a change in Mary Warrens character from being a good, obedient servant to a slightly ruthless more and self confident young woman. Ill not stand whipping anymore! This is directed at Proctor as he tries to order Mary around, but fails. Furthermore, on her return from court, Mary unknowingly condemns Elizabeth by giving her a poppet with a needle placed in it as a gift she had earlier on that day in court. We later discover that this proves to be very unfortunate on Elizabeths behalf as she is later charged for sending her spirit out against Abigail and stabbing her. After Elizabeth is taken away, Proctor realises that in order to save his wife, he needs Mary to support him in court as a witness against Abigail and the other girls. To prove all their outbursts in court of being attacked by spirits were false and just an act. At the end of Act two Mary is clearly frightened by Elizabeths arrest, as she really begins to see Abigail true influence over the court and ends up being bullied to give evidence against her. In Act three when Mary arrives in court to accuse the girls of lying, she seems to refer to her previous characteristics in Act one of being very quite and frightened, as to what the other girls might do to her if she talks. I cannot, theyll turn on me This taken from the end of Act two and shows the hold of fear someone like Abigail still has on her. On of the most dramatic incidents in the play, is when all the other girls turn on Mary by saying they see her spirit and begin to repeat whatever she says: Mary: Abby, you mustnt! Abby+ other girls: Abby, you mustnt! This eventually make Mary realise that she will be accused of witchcraft if she continues to oppose Abigail and evidently Mary turns against Proctor and accuses him of making her defy the court and turning her to the devil. Thus Mary returns to her new found personality of being confidents and only thinking of herself. In conclusion, Mary Warrens character makes The Crucible tenser through Arthur Millers dramatic presentation of her. Presented through his description of her being and subservient in the begging of Act one, to her speaking and acting on, with more confidence in Act two. In addition, in Act three Mary is once again bullied by Abigail and Proctor to an extent that she breaks down into tears at one point and speaks out of proportion to save herself. Therefore once again she ends up being described in the manner of being terrified, pleading and almost collapsing, when she is finally pushed by Abigail and Proctor to designate between them. Thus she is once again a pathetic loner!

Dramatic Effects in Romeo and Juliet III.1 Essay -- William Shakespear

Romeo and Juliet is a sixteenth-century play written by William Shakespeare. Amongst the most renowned of Shakespeare's plays, Romeo and Juliet is a tragedy that focuses on the fated relationship of two star-crossed lovers. The play focuses on themes of love and hate, mostly concerning the feud between the two opposing families, the Montagues and the Capulets. This play came at a time when such social events like courting were not just accepted, but expected. Witchcraft and fate were also strongly believed to be real which makes aspects of the play seem somewhat surreal to a modern day audience. III.1 is a pivotal part of the play, within this one scene, the possibility of the play being a comedy is destroyed and there is only one unfortunate direction in which the fortunes of the characters can spiral. As this scene is particularly important within the play, as a pivotal point destroying comedy and confirming tragedy, there is much contrast in earlier scenes by which circumstances look more favorable. Up to this point, the circumstances of love between Romeo and Juliet looked very promising. At Juliet's balcony, Romeo proclaims his love for Juliet, "It is my lady! " O, it is my love!" Whereas Romeo proclaims his love openly, Juliet is caught off guard when she says, ?O Romeo, Romeo! Wherefore art thou Romeo?/ Deny thy father, and refuse thy name-/ Or if thou wilt not, be but sworn my love/ And I?ll no longer be a Capulet.? Already, this shows strong characteristics of Romeo and Juliet, Romeo?s love completely overrides any subtlety that should be shown in the face of the raging family feud. Juliet, although she proclaimed her love to Romeo in what she thought was private, was very mindful of the other affecting factors, such a... ...he was a very entertaining character for the duration of the play that he was alive. The fact that it is the pivotal point in the play where tragedy confirmed adds extra excitement to it. With the deaths of Mercutio and Tybalt and the banishment of Romeo, there is little doubt in the audience?s mind that only tragic events will occur from this scene and on. The main, tragic theme of love and hate, which occurs throughout the play, gives the play an air of excitement and helplessness as far as any positive events happening after III.1. The fight scene and the powerful language added extra drama that the audience would have found very exciting and would have helped the audience to feel the emotions of the characters more adeptly. All in all, Shakespeare crafts III.1 very effectively to set up the pivotal point of the play where tragedy is the only way the play can go.

Cottle-Taylor Analysis

Question 1: Cottle-Taylor A company’s marketing mix strategy is key to their success. Thorough analysis is needed to assure that product attributes, distribution strategy, communication strategy and pricing strategy are all in line with the company’s strategic goal. The following analysis is of Cottle-Taylor’s marketing mix strategy in India. Product Attributes: Cottle-Taylor has three product categories in order to reach their three market segments: 1) Low-End Manual, 2) Mid-Range Manual, and 3) Battery-Operated. The manual toothbrush designs include â€Å"a variety of colors; all styles included rubber grips† (HBR 6).In the Low-End category Cottle-Taylor produced 5 different products with varying characteristics ranging from soft bristles, to flexible necks for minimal gum irritation, to kid sized brushes. This category contains a basic toothbrush with no significant innovation. The Mid-Range category has two products that have slightly more advanced fea tures such as multi-angled bristles and tongue cleaner. The Battery-Operated is the most advanced category in terms of innovation and product characteristics. It contains two electric toothbrush models with rotating bristles that perform 3,000 strokes a minute.Distribution Strategy: Cottle-Taylor has three distribution tactics in order to penetrate the large dispersed retail scene in India: 1) 20 distributors that focus on the large retail outlets in urban cities, 2) 250 medium sized distributors serving wholesalers and retailers in semi urban areas, and 3) â€Å"seed† distributors who work with over 300,000 outlets in small villages across the country (HBR 7). In the retail outlets in urban cities Cottle-Taylor mainly supplies their Mid-Range and Battery-Operated models to capitalize on higher-income Indians who shop at supermarkets.Cottle-Taylor uses â€Å"seed† distributors to supply the numerous small villages with its basic line. They see no value in building rela tionships because there are too many small stores and â€Å"seed† distributors speak the language. However, communicating key selling points was hard and assuring their products were visible in the small cluttered stores was impossible. Communication Strategy: Cottle-Taylor had three key communication messages in India: 1) Persuading consumers to brush for the first time, 2) Increasing incidences of brushing, and 3) Persuading consumers to upgrade to Mid-Range or PremiumProducts (HBR 8). They allocated 12% of sales on the advertising budget, which broke down into 9% for advertisements and 3% for promotions. The main target demographics are men and women ages 20-35 in rural and urban areas that currently brush or don’t brush. It is important to build awareness and educate consumers on the benefits of tooth brushing and they did this through the use of TV, radio, billboards and prints ads. Pricing Strategy: Cottle-Taylor prices their toothbrushes in respect to their targ et segments.The low-end brushes range from . 22-. 35 cents, the medium-end ranges from . 52-. 98 cents and the high-end ranges from $1-11. In terms of driving success in India, Cottle-Taylor’s strategy is strongest in the area of communication. They successfully positioned and communicated to customers that they are â€Å"an authority on oral care† (HBR 5) and consumers hold their products in high regard. Partnering with IDA has given their brand great credibility and helped them become an industry leader holding 47% of the oral care market share.As shown in Exhibit 5, Cottle-Taylor has experienced 53% growth in market share for toothbrushes from 2004-2009 and 47% growth in oral care market share. They ran successful campaigns where, â€Å"among rural residents†¦those exposed to the campaigns were twice as likely to adopt tooth brushing within a year than those who had not been exposed† (HBR 5). In just five years they have almost dominated the oral care ma rket and a key contributor to their success is their communication strategy.Their weakest strategy in the marketing mix is product attributes. It appears Cottle-Taylor has not fully understood their market segments when designing products for India. Looking at exhibit 8, it is clear the majority of demand is for the Low-End Manual with 87% of sales. The least amount of demand is for the Battery-Operated brush with only . 5% of sales. With 80% of the population in India living under $2 a day, does it make sense to market a high-end expensive product in India?Exhibit 4 shows that a very small percentage of Indians have sufficient amounts of disposable income to spend on expensive toothbrushes. India has a very small concentration of high income and a very large number of people living in poverty. The Battery-Operated brush is mainly marketed in urban areas however, â€Å"in 2009 roughly 78% of Indians lived in rural towns and villages and 22% in urban settings† (HBR 3). This is a very small percent of the population they are trying to capture with the high-end toothbrush. Overall, this is a very comprehensive marketing strategy.Cottle-Taylor has segmented the market and created specific products for each market. As mentioned earlier, the high-end segment does not have significant demand, which insinuates the segments could have been analyzed more. With this said, Cottle-Taylor has done a good job at navigating the complex retail scene in India through their distribution strategy. It is clear that Cottle-Taylor has successfully marketed their brand through communications mediums because there is high brand awareness and favorable brand positioning.

Starbucks Business Marketing Strategy - 1667 Words

1. Briefly synthesize the key information presented in the case. Starbucks is the best example to show any business marketing strategies have done successfully because it is one of the biggest companies over the world. Becoming the biggest business happened quickly with exceeding expectation. The case of Starbucks informs how Howard Schultz, CEO of Starbucks, can make his business from domestic to overseas and presents several key strategies which are external, such as location, customers, and reputation and are internal, such are product mix and employees. First of all, Starbucks has to concern places that when and where customers want coffee because it involves all the business activities with storing and transporting its products, so it can serve customers efficiently. For example, the original Starbucks store is still located in Pike Place, Seattle because it is a tourist attraction, so he tested opening in Chicago because it is the main location of Midwest culture and considered floating population near retail store, so it can have a potentia l growth broadening out the national brand as his dream. Later, he could expand his company to Los Angeles; fortunately because the Los Angeles Times introduced Starbucks as the best coffee shop. Therefore, Starbucks became the symbol of the best coffee shops in America. 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